Travis Scott Cactus Jack For Fragment Hiroshi Tee Brown

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Artist merch is nothing new. Travis Scott certainly isn't the first rapper to capture people's attention with his own limited clothing and accessories. But you would be hard pressed to find many artists who have been able to capitalize on their popularity with such offerings in the way that he has been able to throughout his career. Limited edition capsule collections with some of fashion's most notable designers. A virtual concert with one of the world's most popular video games as his stage. A cheeseburger combo meal with the world's largest fast food chain. There doesn't seem to be anything off limits for the Houston rapper when it comes to collaborations these days, and with a fanbase as passionate as his it is pretty much guaranteed that no matter what he does next, people will be talking about it.